How do I use A/B testing to improve my SEO marketing?
A/B testing refers to the method of experimentation where you consider two variations of a marketing asset, such as email copy, display ads, or web page CTAs, and compare them to determine which version performs better.
To use A/B testing effectively in your SEO marketing, it's important to identify areas where you can improve your website's performance, such as the title tag or meta description. Test different variations of these elements to determine which performs better regarding organic traffic and search engine rankings.
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