How do I use analytics to improve my SEO marketing?

Analytics help to provide valuable insights into the effectiveness of your SEO marketing strategy. Among the various analytics that are available, Google Analytics and SEMRush track KPIs such as organic traffic and search engine rankings can be used. The analytics helps to gather data to identify areas where you can improve your website's SEO, such as optimizing for high-performing keywords or improving website speed and mobile-friendliness. 
Google Analytics can track website performance, and Google Analytics collects visitor data, which can be used to understand website user behavior and preferences better. Google Analytics also allows businesses to monitor goal completions and track patterns in user engagement, providing insights that can be used to enhance website design and functionality.