How do I use surveys in my content marketing?

Surveys help you collect comments and thoughts from your target audience, which can then be used to shape your content marketing strategy. To utilize surveys in content marketing, define the information you want to collect, then build a basic and brief survey and advertise it to your target audience via email and social media. Utilize the survey findings to improve your content, better understand your audience's wants and preferences, and develop fresh content ideas that appeal to them.