How do I use whitepapers in my content marketing?

Whitepapers provide in-depth knowledge and analysis of a specific topic, product, or service; whitepapers are useful in content marketing. As part of your content marketing strategy, whitepapers can be created and shared on your website, social media accounts, and other relevant platforms. 

Ensure your whitepapers are well-written, instructive, and valuable to your audience. You can also use them as lead magnets by offering a free download in exchange for contact information, which will help you gather potential clients for your business.