Is content marketing impactful?

Gone are the days when the company's biggest asset was the plant or machinery responsible for generating the product or providing the service. In today's times, where new products and technologies are saturating the market daily, content marketing is one of the essential tools that can induce people to keep thinking about the product or service offered by the company. It is a form of marketing through blogs, vlogs, videos, etc., that doesn't promote the product directly but influences the audience to keep thinking about it. Content marketing is an impactful resource that answers customers' questions, consequently forging long-term relationships and building a brand image. Creative content marketing interests customers and amplifies the visibility of the brand. This cost-effective technique influences the audience to try and trust your brand and generate better leads.