What is content marketing?

Content marketing is creating and distributing valuable, relevant content to attract, engage, and retain a clearly defined audience to drive profitable customer action. Content marketing involves creating content such as blog posts, infographics, podcasts, videos, and images that provide helpful information that helps to educate, inform, and entertain the audience. The content should be tailored to the target audience and optimized for search engines. Content can be used for any business, whether it is to build brand awareness, generate leads, or increase sales.

For example, a luxury car dealership might create content such as blog posts on the latest automotive trends, videos of test drives, and images of the newest models. This would help the dealership reach its target audience, build trust and credibility, and encourage customers to visit or purchase a car. Content marketing can also retain customers by providing helpful content such as maintenance tips, hints, and special offers.