What is the difference between content marketing and content strategy?

Content marketing is when content is used to promote a company or product. It is the creation and sharing of content to engage customers, build relationships, and increase sales. Whereas content strategy is the process of planning, creating, delivering, and managing content to achieve specific business objectives. It is a long-term approach that involves researching customer needs, creating content that meets those needs, and then distributing and measuring the results. Content strategy also involves creating a plan for maintaining and updating content over time.